How Do DIY A Social Media Marketing Plan? [A Malaysian Guide]

With the presence of the internet, many things that used to be done manually or by experts can now be done by business owners themselves with just a few clicks. This includes creating and managing a social media marketing plan.

A social media marketing plan is important for any business owner who wants to utilise social media platforms to promote their products or services. This type of marketing plan can help business owners to save time and money, as well as increase their reach and engagement with potential and existing customers. Don’t forget that when this is done right, you will increase the average sales from every customer too!

When creating a social media marketing plan, there are a few key elements that should be included which you find them below.

Table of Contents

Define Your Goals

The first step in creating a social media marketing plan is to define your goals. What do you want to achieve through social media marketing? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you have defined your goals, you can create content and strategies that are aligned with these goals.

Research Your Target Audience

Research Your Target Audience for Social Media Marketing

The next step is to research your target audience. Who are you trying to reach with your social media marketing? What are their demographics, interests, and pain points? By understanding your target audience, you can create content that appeals to them and speaks to their needs.

Identify The Right Platforms

Not all social media platforms are created equal. Some platforms are better suited for certain types of content than others. For example, if you’re trying to reach a B2B audience, LinkedIn would be a better platform than Instagram. Once you know who your target audience is and what your goals are, you can identify which platforms will work best for your business.

If you are looking for customers, Facebook, Instagram and TikTok may be better options instead!

Create Compelling Content

Once you know which platforms to use, it’s time to start creating content. When creating content for social media, it’s important to make sure that it is compelling and interesting. No one wants to read boring, self-promotional content. Instead, focus on creating helpful, informative, and entertaining content that will resonate with your target audience.

Promote Your Content

Just because you’ve created great content doesn’t mean that people will see it. In order to get your content seen by your target audience, you need to promote it. You can promote your content through paid advertising, social media influencers, or by using hashtags.

Analyse And Adjust

The final step in creating a social media marketing plan is to analyse your results and make adjustments accordingly. Did you reach your goals? If not, what can you do differently? What content performed well? What didn’t perform so well? By regularly analysing your results, you can ensure that your social media marketing plan is effective and achieves the desired results.


Creating a social media marketing plan may seem like a daunting task, but it doesn’t have to be. By following these simple steps, you can create a plan that will help you to achieve your goals and grow your business.